Freelance web designer and developer in London specialising in responsive websites
Noticed on Google
Google Listings > Sponsor (Adwords) + Natural (SEO)
Google is the world’s most popular search engine, where users search using keywords and get 2 result of listings:
Sponsor Listings: These appear either on top of the main listings or on right hand column. To be included in these listings you have to use Adwords, which is a Google pay per click system, where you create your own ad. using a Google account.
Natural Listings: If you do not want to pay Google for a Sponsored Listing, you need to optimize your website by using SEO (Search Engine Optimization) so that your website appears below the Sponsored Listings among the Natural Listings. Optimising correctly your website should make your website appear high in the Natural Listings.
What is SEO?
SEO (Search Engine Optimization) is the process of optimizing your website so that the website should appear higher in the Google Natural Listings. This process is done by the web designer when your website is being created.
SEO Factors: Keywords + Contents + Links + Connect Google
Identify 2 sets of Keywords which your clients are most likely to use in Google to find your website:
Theme words: Keywords that define your business, these are generic keywords so they are high competitive keywords, ie: web, design, graphic…
Niche words: Keywords that define what you offer and which differentiate you from your competitors, such as location, these are more specific keywords so they are less competitive keywords that narrow down a search, ie: London, affordable, responsive…
For each page use different combinations of these 2 sets of Keywords in:
Metatags: In your page <head> section (Visible only to Robots):
Title: Separated list of keywords. Maximum: 9 words and 70 characters
Description: A Paragraph using the keywords. Maximum: 25 words and 150 characters
Keywords: 6 sets of 2 o 3 keywords separated by commas. Maximum: 14 words (DEPRECATED)
Contents: In your page <body> section (visible to Robots and Humans)