Web Optimisation check list

WPO (Web Performance Optimisation) > SPEED

  • Do not use a single one page website: split your contents in different pages to reduce downloading time
  • Reduce number of files: deactivate libraries, frameworks and plugins that are not important or unnecessary
  • Reduce file sizes: optimise images in dimensions, compression and format
  • Use Server caching and Browser caching
  • Enable compression

Web Performance Optimisation »

SEO (Search Engine Optimisation) > DISCOVERABILITY

  • Do not use a single one page website: split your contents in different pages to have more focus SEO
  • Use search keywords in: text copy, headings, links, image alt tags, image names, navigation, page names, etc…
  • Use search keywords in your hidden meta information: Title and Description
  • For each page use different keywords with unique contents, not duplicated and not copied from others
  • Get good quality backlinks from websites related to your business

Search Engine Optimisation »


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