WordPress client update

I have created this post for my clients, to help them update their WordPress website. These are all very important matters about the security and traffic related to your website, all issues are important, so if there is anything that you do not understand please do not hesitate to contact me.

Security

  • Backup: Use a backup plugin to backup your Text content (database) and Images (uploads):
    • If plugin UpdraftPlus is active: Go to Settings > UpdraftPlus
    • If plugin BackUpWordPress is active: Go to Tools > Backups
  • Update: When the system requires updates (red alert ball with a number) update or attend the required component: WordPress core, Plugins, Themes, Comments…
  • Hosting: Check with your domain and hosting provider when your products are about to expire

Text

For each page create a search phrase using generic theme keywords and specific niche keywords and use them everywhere in that page:

  • Text Content: Put you search phrases in the Page Name and Main Text
  • Meta information: Put you search phrases in the Title and Description:
    • If plugin The SEO Framework is active: They meta information is below the main text
  • Sitemap: Generate a new sitemap.xml for Google every time you add or remove a page or post or product:
    • If plugin The SEO Framework is active OR Google XML Sitemaps is active: This is automatic

Images

When you upload images for your pages, posts and products:

  • Format: Use always JPG image file format for photos with a compression of around 50% and use PNG image file format only for logos with few colours
  • Dimension: Use a maximum height dimension of 750 pixels
    • If plugin Resize At Upload Plus is active: This is automatic
  • File name: Use human readable text with no special characters and hyphens instead of spaces for the image file name, ie: red-flower.jpg
  • Alt Text tag: Use human readable text for the image Alt Text tag, located in the image text attributes
    • If plugin Format Media Titles is active: This is automatic (by reading the image file name)

Checks

  • Speed: Keep your plugins to the minimum and avoid big images to get less than 1MB file size per page, check your page file size here: tools.pingdom.com
  • Broken Links: Check your broken links here: brokenlinkcheck.com
  • Backlinks: Get links to your website from websites related to your business by exchanging links with them, also from your Social media accounts and from Directories (Local directories and directories related to your Business)
  • Site Health: check if WordPress is working fine: Go to Tools > Site Health

Google Services

Using your Google account:


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