Exchange Links

Why exchange links?

Get Traffic: Links drive traffic from other websites to your website
Get Indexed: Links help Google to find the content on your site to index that content
Get PageRank: The number and quality of links to your site help determine your PageRank (how important your website is for Google) and PageRank helps determine your rank for many search terms
Get a Theme: The text in the link should have keywords related to your business so Google can reaffirm the theme of your website
You can get inbound links by submitting your site to important web directories and by creating and sharing compelling tools and content with others in your industry

Behave: Google incents behavior that helps it deliver better results to its users and nothing is more important than links between related websites to make this happen
Use Keywords: Google uses your outbound links as a way to figure out what your site is about, so the text in the link should give information to Google to what the target page is about
To get inbound links from other websites the best way is by giving outbound links to other website, this is called links exchange

Reciprocal Links: When you have an inbound link from a website and you create an outbound link to that website, then you both have reciprocal links and the inbound link is then called back link